Our Story
Welcome to Bobbi Lockyer the Label
Aboriginal Art, Streetwear Fashion, and Accessories
Our Story & Culture
Born under a rainbow beside the sea, Bobbi Lockyer the Label is an inclusive fashion brand that weaves together art, culture, and vibrant design. Created by Bobbi Lockyer—an acclaimed Ngarluma, Kariyarra, Nyulnyul, and Yawuru artist—each piece is a living canvas of nostalgia, blending the timeless beauty of Aboriginal art with streetwear fashion for all ages.
With roots deeply connected to the ocean and land, Bobbi’s creations channel rainbow energy and are inspired by the dynamic textures and colors of her country, from vivid wildflowers to sun-drenched sands. Every garment reflects her passion for bringing together culture, color, and creativity into wearable art that celebrates life, identity, and heritage.
Our Community
Bobbi Lockyer the Label is designed for everyone. Our streetwear and accessories—tees, shoes, hats, and more—embrace inclusivity and welcome everyone to express themselves through bold fashion. From adults to children, our nostalgic collections connect generations through shared stories of heritage, love, and pride.
In every stitch, you’ll find a call to be your truest self, surrounded by a community that celebrates diversity, identity, and togetherness. With inclusive sizing and a range of fitted and relaxed styles, our brand is as fluid and adaptable as the people who wear it.
Our Commitment to Sustainability
With a strong connection to country and a deep respect for the land, we prioritise sustainability at every step of our process. All of our designs are hand-painted and created on Kariyarra Country, then manufactured using a print-on-demand approach that ensures no fabric is wasted and eliminates excess inventory, reducing the environmental impact. This means every piece is made with care, and nothing goes to waste—offering timeless, wearable art that respects both our heritage and our planet.
About Our Creator
NAIDOC Artist of the Year, internationally renowned photographer, social justice advocate, and mother of four, Bobbi Lockyer is a force of creativity and community. Her passion for sharing Aboriginal culture through art, storytelling, and fashion led to the creation of Bobbi Lockyer the Label—a celebration of heritage, vibrancy, and fashion as a form of self-expression.
Bobbi’s approach to fashion is deeply personal; each print, cut, and design reflects her heart-led vision of empowering communities through colorful, authentic, and unapologetic style. Bobbi's fashion has been showcased on international runways including New York Fashion Week, Paris Fashion Week, Country to Couture and Afterpay Australia Fashion Week.
Join Our Journey
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